Yakult

The task was to relaunch Yakult in the most yakulty way possible!

My role

Copywriter

Client goal

Win an award

Outcome

Winner of a graphite pencil at D&AD

Press advertisement with three Yakult bottles. The first bottle is full, has a red lid, with the text b: 'Yakult'. The second bottle is full, has a blue lid, with text below: 'Yakult Light'. The third bottle is empty, with text below: 'Yakult Empty'.

Yakult press ad

A press advertisement with seven Yakult bottles. All are empty except for one. The headline reads: 'Someone hasn't bee home'.

Yakult press ad