Siemens
The task was to launch the new HR platform.
My role
Senior Copywriter
Client goal
Create a campaign to work with the ‘Focused on you’ tagline.
Outcome
Happy clients
The process
My goal was to create a campaign that could work across multiple channels and which would engage employees.
Ideation
Assets
Campaign assets included:
teaser posters,
posters that could be personalised for employees or departments,
intranet generator,
ambient elevator and door stickers,
mugs.
Guidelines
As well as the campaign assets, I also created writing guidelines for the Siemens HR team.
I wanted to create a campaign which:
could work across multiple channels,
wasn’t as cheesy as the tagline,
would engage employees.
Poster with the headline: 'Focused on you. More than gin focuses on tonic'.
Poster with the headline: 'Focused on you. More than cat focuses on mouse'.
Poster with the headline: 'Focused on you'.
Ambient mirror sticker with the headline: 'Focused on you'.
Intranet generator where employees can submit their own campaign headlines.
Poster with an employee-generated headline format: 'Focused on you. More than Felipe focuses on kerning'.
Poster with the headline: 'Focused on you. More than kanye focuses on kanye'.