Hi, I’m Zoë

Before pivoting into content design, I worked as Head of Writing, Creative Director, Senior Copywriter, Speculative Designer, and Editor in Chief.

I’ve won numerous awards during my career, including Cannes gold lions, D&AD yellow pencils, and ONE show pencils.

5 questions I ask

  1. What are the user needs?

  2. Is it accessible?

  3. Which user groups need to be better represented?

  4. How can it be more engaging?

  5. How is everyone on my team doing?

4 truths about me

  1. I’m a dog parent to a cute whippet called Noodle

  2. I’m neurodivergent

  3. I enjoy finding simplicity within complexity

  4. I listen

3 values I hold

  1. Ambition

  2. Curiosity

  3. Compassion

2 lessons I’ve learned

  1. It’s okay to be me, and not the same as everyone else

  2. Making time to consider the bigger picture is always a good idea

1 hope for the future

If you’ve made it to this section of my website, my hope is that you’ll get in touch. Let’s collaborate. And create something beautiful. You know what to do. Email me at hough.zoe@gmail.com.