Lab.our Ward
Role: Senior Copywriter
Responsibilities:
Copywriting
Project Management
Communicating a design process that helped improve the birth experience in low-resource countries.
Lab.our Ward is a cross-disciplinary innovation project that designs new maternity ward services, products, and spaces for low-resource countries. A new set of design solutions was being presented at a conference in Copenhagen, and it was my task to write all the exhibition literature and signage.
The beauty of the task was to convey the words spoken by the women who were using these products, and to find a balance between their personal stories and the design-led research and texts.
