Designing safe, accessible, and user-centric content.

I’m a trauma-informed Content Designer with over ten years of experience in content creation and team leadership. Welcome to my portfolio.

Cheers, Zoë (they/she)

Recent projects

Recent freelance projects include My Probate Partner and Plum Village.

My Probate Partner

Led by research, I designed content to simplify the buying process of this probate platform. By meeting the user needs, sales increased. I also designed help content, improved accessibility, and introduced user testing.

Skills: Accessibility | Agile | Content development | Copywriting | Figma | SEO | User research | UX writing

Three webpage layouts on a purple background.

Plum Village

My work for this mindfulness app has been driven by research. I used card-sorting exercises to test the information architecture, developed trauma-informed content, and created a style guide to bring more consistency to content descriptions.

Skills: Accessibility | Agile | Content development | Content modelling | Information architecture | Figma | User research | UX writing

Four lo-fi prototype screens of an app on an orange background.

More projects

I’ve designed content for start-ups, non-profits, and global companies including Emirates, Miele, MINI, Montblanc, Siemens, Virgin, and Yakult. Explore these projects.