Content design,

creative strategy,

and copywriting too.

I have over ten years of experience in content creation and team leadership. My approach combines user-centered design with creativity and award-winning copywriting. I’m currently looking for a new role as a Content Designer or Content Lead. Welcome to my portfolio.

Cheers, Zoë (they/she)

Current projects

I’m freelancing as a Content Designer for MPP and Plum Village.

MPP

With the goal of increasing sales, I focused on creating a user-centric content development process. This involved analysing data to identify user needs, writing user stories and using them to refine content, improving accessibility, and introducing user testing.

Skills: Accessibility | Agile | Content development | Copywriting | Figma prototyping | SEO | User research | UX writing

Three webpage layouts on a purple background.

Plum Village

My work for this mindfulness app has been driven by research. I’ve used card-sorting exercises to update the information architecture, developed trauma informed content, and created a style guide to bring more consistency to content descriptions.

Skills: Accessibility | Agile | Content development | Content modelling | Information architecture | Figma prototyping | User research | UX writing

Four lo-fi prototype screens of an app on an orange background.

More projects

I’ve created content for start-ups, non-profits, and global companies including Emirates, Miele, MINI, Montblanc, Siemens, Virgin, and Yakult. Explore these projects.